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Max White Purple Reveal

75 ml

Likely match8718951540033

BeautySignal summary

Ingredients identified: 69%
Fragrance: Present
Regulatory notes: 3
Preservatives: 0

We could only identify 69% of this declaration, so the summary above is incomplete. The unidentified entries are still listed below, exactly as printed.

Worth knowing

Declared fragrance allergen
This product declares one or more of the fragrance substances that EU labelling rules require to be named individually.
From: Eugenol, Limonene
Why are we telling you this?
Regulation (EC) No 1223/2009 requires certain fragrance substances to be named on the label above a threshold. Their presence is a labelling fact, not a prediction that anybody will react.
Subject to a regulatory restriction
One or more ingredients in this product are restricted in at least one market. The restriction is usually a concentration limit or a limit on the type of product.
From: Sodium Fluoride, Eugenol, Limonene
Why are we telling you this?
Points at a named instrument rather than implying a general hazard. The specific provision is shown with the ingredient.
Contains fragrance
This product contains fragrance. Fragrance is one of the more common causes of contact irritation, which is why many people prefer to avoid it.
From: Parfum, Anethole, Eugenol, Limonene, Menthol
Why are we telling you this?
Fragrance is the most frequently cited preference in cosmetics, and "parfum" on a label can cover many undisclosed components.
Contains sulphate surfactants
This product contains a sulphate surfactant. These clean effectively and lather well; some people find them stripping on hair or skin.
From: Sodium Lauryl Sulfate
Why are we telling you this?
A widespread preference, particularly in haircare. Presented as a preference rather than a safety matter, because that is what it is.

Ingredients

In the order declared

AquaWater
Solvent
Water. In most products it is simply the base everything else is dissolved or suspended in.
Function: Solvent
More about Aqua
Sorbitol
Humectant
A sugar alcohol used as a humectant and, in oral products, as a sweetener that does not feed decay bacteria.
Function: Humectant
More about Sorbitol
Hydrated Silica
Abrasive
A mild mineral abrasive used in toothpaste to polish the tooth surface.
Function: Abrasive, Viscosity control
More about Hydrated Silica
PEG-12Not yet in our database
Sodium Lauryl Sulfate
Surfactant
A strong sulphate surfactant with a high lather. Effective, and more likely than milder surfactants to feel stripping on skin or hair.
Function: Surfactant
More about Sodium Lauryl Sulfate
ParfumFragrance
Fragrance
A blend giving the product its scent. The individual components are not usually disclosed, apart from those the law requires to be named.
Function: Fragrance
More about Parfum
Cellulose Gum
Viscosity control
A plant-derived thickener that gives toothpaste and creams their body.
Function: Viscosity control
More about Cellulose Gum
Potassium Hydroxide
pH adjuster
Used in very small amounts to adjust acidity; fully reacted in the finished product.
Function: pH adjuster
More about Potassium Hydroxide
Tetrasodium Pyrophosphate
Chelating agent
Used in toothpaste to help stop mineral deposits hardening on teeth.
Function: Chelating agent
More about Tetrasodium Pyrophosphate
Phosphoric AcidNot yet in our database
Cocamidopropyl Betaine
Surfactant
A mild coconut-derived surfactant, usually paired with a stronger one to soften its effect.
Function: Surfactant
More about Cocamidopropyl Betaine
Sodium Fluoride
Conditioning agent
The fluoride source in most toothpaste. Its concentration is regulated and must be stated on the pack.
Function: Conditioning agent
EU · restricted
Regulation (EC) No 1223/2009, Annex III
Fluoride concentration is limited in oral products and specific labelling is required, including a warning for products for children.
More about Sodium Fluoride
Sodium Saccharin
Conditioning agent
A sweetener used to make toothpaste and mouthwash palatable. It is not swallowed in any quantity.
Function: Conditioning agent
More about Sodium Saccharin
Xanthan Gum
Viscosity control
A natural thickener that gives a formula its texture and keeps ingredients suspended.
Function: Viscosity control
More about Xanthan Gum
Hydroxypropyl MethylcelluloseNot yet in our database
Anethole
Fragrance
The compound behind aniseed flavour, used in oral care and fragrance.
Function: Fragrance
More about Anethole
Beta-CaryophylleneNot yet in our database
CarvoneNot yet in our database
Eugenol
Fragrance
Allergen
A clove-scented fragrance component required to be named on the label above a threshold.
Function: Fragrance
EU · restricted
Regulation (EC) No 1223/2009, Annex III — fragrance substances subject to individual labelling
Must be named individually on the label above 0.001% in leave-on products and 0.01% in rinse-off products.
More about Eugenol
Limonene
Fragrance
Allergen
A fragrance component found in citrus oils. EU rules require it to be named on the label above a threshold.
Function: Fragrance
EU · restricted
Regulation (EC) No 1223/2009, Annex III — fragrance substances subject to individual labelling
Must be named individually on the label above 0.001% in leave-on products and 0.01% in rinse-off products.
More about Limonene
Mentha Viridis Leaf OilNot yet in our database
Menthol
Fragrance
Gives a cooling sensation and a mint flavour. It is also a fragrance material.
Function: Fragrance, Conditioning agent
More about Menthol
CI 17200Not yet in our database
CI 42090Blue 1
Colourant
A bright blue colourant used in cosmetics and oral care.
Function: Colourant
More about CI 42090
CI 73360Not yet in our database
CI 74160Pigment Blue 15
Colourant
A blue pigment, widely used in toothpaste and colour cosmetics.
Function: Colourant
More about CI 74160

About this record

Verification: Imported from a source we trust but not yet checked by hand. The barcode matched; the details may not be complete.
Ingredients recorded: 12 September 2026
Sold in: australia

Sources

Product data from Open Beauty Facts, available under the Open Database License (ODbL). ODbL 1.0 (database) / DbCL 1.0 (contents) / CC-BY-SA 3.0 (images)

Ingredient lists change when a product is reformulated, and differ between markets. If something here matters to you, check the pack in your hand — and for a health concern or a reaction, speak to a pharmacist or doctor. Report something wrong with this record.